If you haven’t been living under a rock since the past decade or so you probably know that Google is the best search engine on planet earth (and has been since as long as we can remember). However, in its effort in maintaining the top spot, it has upped his game quite a bit against SEO spam, what with all the algorithm updates it keeps rolling out every year or two.
In other words, black hat SEO is slowly becoming a thing of the past. And if you want to be on the safer side of the SEO world, you may have to make the shift to white hat sooner or later.
If you’re ready to educate yourself about it though, we will walk you through some of the advanced search operators that can turn out to be very useful in finding white hat link building opportunities.
Advanced Search Operators
Allinanchor: If you want to find sites that are linking out to an external page using a particular anchor text, this the search operator you need to use. So for example, a search for “allinanchor:Best SEO company” will fetch pages that are linking to a page on another site using the words “best, “SEO,” and “company.”
Allintext: This search operator helps you find all pages that have a particular text in their content. So for instance, searching for “allintext:SEO Checklist” will find you all results that include the words “SEO” and “Checklist” somewhere in their text content.
Allintitle: This is basically the same as the allintext search operator, except that it searches for the words you’re looking for in the title of pages. So again, a search for “allintitle:detect plagiarism” will return all pages that have the words “detect” and “plagiarism” in their title.
Allinurl: This too is similar to the above search operator but it deals with the URL of the results instead of the title. So the search results for the query “allinurl:Google FAQ” will include pages have the words “Google” and “FAQ” in their URL.
Author: This search operator can be used to restrict the results to Google group results about a particular author you want to search for. So for instance, typing in “author:Rand Fishkin” into Google’s search bar and hitting the enter button will help find marketing articles written by Rand Fishkin. Similarly, you can get more specific results if you want by including a particular term before this search operator.
Define: This search operator basically does the same as the one above but it’s actually used to look for definitions of a particular term. This means that if you want to find out what the word “Blog” is defined as, you need to search for “define:blog.”